The Third Largest Publicly Traded Technology American Multi-National Corporation Free Essay Example, 2000 words

To enable this, the company has adopted an electronic procurement system, which is more effective and allows real-time communication with the stakeholders in the supply chain (David, 2007). However, there are challenges faced by the company in dealing with on-time delivery. This aspect seeks to ensure that customers are served with the desired products and services just when the demand arises for them. To enhance its customer service, the company needs to improve in this area. There are some strategies that the company has adopted that allow it has a competitive edge over the others in the global IT market. Patenting is one of these strategies, where the company holds more patents than any other US-based IT company (Benjamin, 2010). This strategy serves to ensure that the company is always in a position to undertake the production and provision of goods and service that are limited from other companies. The possession of a patent gives the company an exclusive right to specialize in some areas of product and service provision. This way, the company has always had an upper hand over the others operating in the same industry. We will write a custom essay sample on The Third Largest Publicly Traded Technology American Multi-National Corporation or any topic specifically for you Only $17.96 $11.86/pageorder now Innovation is another strategy that the company has adopted, which serves to enable the company to be in a position to keep abreast with the current technological advances. The company has established nine research laboratories worldwide (Doug, 2008). This way, the company guarantees the provision of advanced products and services to its customers. It is also a strategy meant to ensure that the company is not outdone by the others in new product development and launch in the market. Such are the strategies that have served to propel the company to rank among the most profitable companies in the world. The aspect of innovation has been integrated into the mission of the company, serving as one of the bases of organizational culture that the company upholds. Innovation allows the company to launch new products and services consistently into the market.