Retail Marketing Essay Example | Topics and Well Written Essays - 2750 words

Retail Marketing - Essay Example Marks and Spencer made its reputation in the early 20th century by selling â€Å"British made goods† in England. The company introduced St Michael brand in 1928 which was a brand of clothes as well as foods. The company started expanding in 1957 in continental Europe and Ireland and also started selling of Asian food in the European market. The company got reputation for doing business through fair value of money and by this it got trust and brand value from its customers. The history of M&S is known as â€Å"iconic retailers of British Quality Goods†. The company started concentrating on the customers’ taste and preferences at the time of marketing myopia when other companies used to concentrate on the product quality by their won decision and choices. For this effective marketing and promotional strategies through the objective that customer is always and completely right the company got high reputation and brand image for4 its priority to the customers buying behaviour and preferences. After 1970 the company redesigned its packaging style for the food products and started selling food products by showing date of manufacturing. This was one of the important strategies of the company by which it generated huge customer base for the transparency and responsibilities to the customer in terms of ethical busi8ness practice. Since the inauguration of the penny bazaar by Michael Marks in 1984, five key principles have been followed by the company till now. These are quality, value, services, trust and innovation. The company came into Asia by opening first st5ore in Kabul in 1960. It had faced a continuous loss for a long time after 1973 in Canada and in 1999 all the 38 shops were closed due to unprofitable business. The company entered into France by opening few... This paper stresses that the company needs to promote this awareness programme as a part of solid waste positive environment. Generally the customers do not use the packets of the products and these are thrown out after taking away the goods at home. These packets can be the carry bag of per purchase of goods and also can be packets of grocery and food products. This report makes a conclusion that Marks and Spencer has experienced a long tough journey of its business from the very small start of the company. The company has been focusing and emphasised on the customers taste and preferences from its history and developed the brand present image by the trust and reputation from the customers. The company is very much popular in comparatively higher income group of people who only desire the product quality even in higher price. So, it needs to offer medium range priced products to wide its target segment of customers. This will generate more revenue and reduce the risk of competitive disadvantage. The company is very much dedicated to the society, customers, investor, supplier and the environment as these are the major contributor its success and current market share and position in the industry. If the company expand its target segment, it will be one of the leading retail companies in the world in near future in terms of revenue, social res ponsibility and customer satisfaction through efficient service provided by the company.

Improvement of the Human Capital in Canada Research Paper

Improvement of the Human Capital in Canada - Research Paper Example Comprehensive development includes increasing the knowledge and skill of employees within the workforce. While the initial benefits occur in the industry, the individuals achieve surmountable development through increased knowledge. Highly qualified human capital could contribute immensely to the economic development of different countries. The productivity of any industry depends heavily on the available skills utilized in the manufacturing of products. The human capital can determine the quality of products produced within a country, owing to the skills possessed by the people (Crook et al, 2011). Development of quality production, therefore, would include initial development of human capital at early stages. A proper development program would essentially provide policies seeking to initiate human capital development in schools while offering support to the individuals within the program. Improving human capital through education remains the most popular method of approaching the development paradigm in human capital. The selection of this policy from the broad policy area of income, inequality, and poverty, follows a consideration of the aspects involved in the other policy choices. Within the broad area are three policy categories, seeking to elevate the Canadian citizens from excessive levels of poverty. The broad category involves three elements; income, inequality and poverty. The selection would involve a policy that would sufficiently address the challenges involved in the three categories identified (Riddell, 2007). While the other policy choices involve the implementation of multiple policies in achieving target objectives, this policy choice remains simplified in terms of the implementation process. The enriching of anti-poverty programs would involve numerous programs across the country, which could potentially raise the costs of implementing the policy. The other policy categories remain broad and lack specificity in terms of beginning points and target groups for the policy. The selected policy offers a clear definition of the intended population and implementation stage.