Sweetness and Power Essays - 610 Words

Sweetness and Power Sweetness and Power: The Place of Sugar in Modern History Some of the most brilliant minds have made many unorthodox suggestions. This is the case with Sidney Mintz’s thesis in Sweetness and Power: The Place of Modern History. Mintz’s suggestions that industrial capitalism originated in the Caribbean sugar plantations may seem to contradict the European version of world history fed to most of the Western world, but is nevertheless supported by substantial evidence. In general, Western education has conditioned students to believe that everything productive originated in Europe. Mintz begins by explaining the process of obtaining granular sugar from the liquid extracted from the sugar cane. There was†¦show more content†¦Similar to factory workers, cheap labor was used for mass production of commodities to meet the growing demand. As a result, Mintz completely transformed my ideas on industrial capitalism. As a consumer and lover of sugar, I have now given a considerable amount of thought to the sugar that I consumed so often. The extent to which the Caribbean people and land were exploited is unfathomable. When speaking of a â€Å"plantation†, Americans usually think and refer to the cotton plantations in the South. Even those Americans with roots in the Caribbean are completely unaware of the exploitation of their land and people. The long-term effects of this exploitation led to the underdevelopment of these Caribbean countries. These effects are still evident today as most of the Caribbean islands are labeled as â€Å"Third World Countries†. In addition, Mintz mentions the separation of the production from consumption. The Major consumers of sugar were not the hard workers on the plantation, but the far removed citizens of England. The plantation workers were not able to profit from the fruit ofShow MoreRelatedEssay on Sweetness and Power624 Words   |  3 PagesBy: YP Sweetness and Power: The Place of Sugar in Modern History Some of the most brilliant minds have made many unorthodox suggestions. This is the case with Sidney Mintzs thesis in Sweetness and Power: The Place of Modern History. Mintzs suggestions that industrial capitalism originated in the Caribbean sugar plantations may seem to contradict the European version of world history fed to most of the Western world, but is nevertheless supported by substantial evidence. In general, WesternRead MoreSweetness and Power2050 Words   |  9 Pages#9;Sweetness and Power is a historical study of sugar and its affect on society and economy since it was first discovered. Sugar has had a large impact on society and the economy that is not noticeable unless thoroughly studied. The following is an analysis of the work done by Sidney W. Mintz in his attempt to enlighten the quot;educated laypersonquot;. #9;Mintz uses a very basic system for organizing the tremendous amount of data found within in the book. The book is divided into 5 chapters:Read More Sweetness And Power Essay1968 Words   |  8 Pages amp;#9;Sweetness and Power is a historical study of sugar and its affect on society and economy since it was first discovered. Sugar has had a large impact on society and the economy that is not noticeable unless thoroughly studied. The following is an analysis of the work done by Sidney W. Mintz in his attempt to enlighten the amp;quot;educated laypersonamp;quot;. amp;#9;Mintz uses a very basic system for organizing the tremendous amount of data found within in the book. The book is dividedRead MoreSweetness and Power by Sidney Mintz873 Words   |  4 PagesSweetness and Power by Sidney Mintz This part basically focuses on how Mintz tries to tie together the disparate geographies from Northern Europe up to the Caribbean. It will be documented that Sweetness and Power by Sidney Mintz actually discusses and illuminates the economic and social history revolving around sugar consumption and production in Europe as well as its colonies, predominantly focusing on England. Mintz examines the structure of power, which made it probable for sugar to actuallyRead MoreSweetness And Power By Sidney Mintz898 Words   |  4 PagesSweetness and Power by Sidney Mintz explains the causes and effects of the use of sugar. Throughout the book, Mintz emphasizes on how sugar had begun as a luxury for all riches until it became a necessity for all people. The consumption of sugar has become quite a sensation within the European countries, particularly Britain. From the analysis in the book, Britain was one of the countries that consumed the most sugar during the seventeenth century. During the evaluation and analysis of sugar, MintzRead MoreThe Roles of Globalization in Timothy Brook’s Vermeer’s Hat and Sidney Mintz’s Sweetness and Power791 Words   |  3 Pagesthat promotes the global interdependence of economies, political systems, and societies. It creates a complex system of exchanges of goods, services, people, wealth, knowledge, and beliefs. Both Timothy Brook’s Vermeer’s Hat and Sidney Mintz’s Sweetness and Power deal with the role of commodities in world history. Mintz analyzes the history of sugar production and consumption in Europe. Mintz discusses how the fall of sugar as a luxurious and exotic product to a necessity for the most common of the workingRead MoreHistory of Sugar1439 Words   |  6 PagesThe production of sugar has shaped our world throughout the centuries. From its humble beginning, to its royal induction it has now made a household name as a necessity. It has changed our society into sugar addicts wi th a never ending urge for sweetness. Production of this craving has lead to an over abundant consumption. Consumption so great that is has defined humans through culture and history. The journey has marked the path of this once less then famous compound into a substance that is inRead MoreRacism In Racism1214 Words   |  5 Pagesway blacks viewed themselves. While American society has come very far in terms of civil rights, unfortunately discrimination between blacks still continues. Lighter blacks consider themselves superior to darker ones. Toni Morrison’s short story â€Å"Sweetness† portrays how racism still exists; specifically it describes black on black racism, which is also referred to as colorism. After the Civil War, blacks were supposed to be guaranteed justice under the law. In reality, however, especially in the southRead MoreTaking a Look at Stevia800 Words   |  3 Pagesalso known as sweet herb- have long been used as a natural sweetener and herbal medicine in the plant’s native South America (Horowitz 36).† The artificial sweetener Stevia is becoming more popular. Stevia is an herb with about 300 times more sweetness power than sugar. There are many benefits to stevia such as helping those maintain a healthy blood pressure, helping diabetic patients and those who are on a low carb and low sugar controlled diet. â€Å"Previously only available as dietary supplements inRead MoreEnders Game Response Essay1070 Words   |  5 Pagescirculation of features in the different phases of the story starting from the beginning to the last chapter. The femininity and masculinity are represented in opposite ways in the beginning. The femininity is represented in a way that shows sweetness and love because females are considered generally emotional and passionate. We can see that from Valentine who takes care, protects, and encourages her brother. For example, when Peter says that he will kill Ender, Valentine protects Ender and says

In Physical Education There Is A Wide Variety Of Students.

In physical education there is a wide variety of students. There are the student athletes, student’s who have a moderate level of physical activity, student’s who may be self-conscious, student’s who are overweight, student’s that just don’t care about physical education or school at all. Educators have to find a way to for these students to interact and feel like physical education class is a class where everyone can succeed. The Cooperative Learning Model was designed to do just that. This model was originally referred to as the Student Team Learning Model (STL) and created by Robert Slavin (Instructional Models for Physical Education (as cited in R. Slavin 1983)). It is focused on three main concepts: team rewards, individual†¦show more content†¦When implementing this program there will be groups of four to six students working together in teams to complete a certain task (M. Metzler, 2011). Student’s given different roles can be tter feel like they have an impact on the classroom environment. A study done at the University of Memphis by Ben Dyson looked at the teacher perspective on the implementation of a cooperative learning program and the students’ reactions to the Cooperative Learning Model being implemented. The study focused on two mixed third- and fourth-grade classes at Loon Elementary School (B. Dyson, 2002). The study found that the implementation of cooperative learning might take time for the teacher to become used to but has a positive outcome (B. Dyson, 2002). This model correlates directly with the three learning domains (psychomotor, cognitive, and affective) and with the national standards for physical education (B. Dyson S. Grineski, 2001). Another study done by two researchers in Finland looked at how this method effects the development of social helping behavior (S. Polvi and R. Telama, 2000). There were 4 groups of 11-year-old girls that were researched over 9 months for 2 hours each week (S. Polvi and R. Telama, 2000). It found that the impl ementation of a cooperative learning or se-education has a positive effect in a physical education class (S. Polvi and R. Telama, 2000). A teacher understanding that this model is going to take time and the lessons are going to be long is a bigShow MoreRelatedChildren s Physical Education Lessons Essay1211 Words   |  5 Pagesteachers. Constructing this type of atmosphere is essen-tial and highly fundamental in ensuring that the children’s experience of physical education is a positive and didactic one. Though difficult to achieve this setting it can be obtained by en-suring the following aspects, methodologies and techniques are implemented by the teacher in the children’s Physical Education lessons. To establish a classroom that is full of learning as well as providing a lesson that is fun, active and safe the teacherRead MoreImplied Curriculum: Physical Education for All Students935 Words   |  4 PagesPhysical education is a component of the American education system about which politicians, administrators, doctors, and others frequently debate. Some see it as an integral part of a student’s education - a part that is often underemphasized due to time and budget constraints. Others see it as a non-essential, indicating that a student’s academic day should not be interrupted with something as non-academic as sports (Pill, 2012). In fact, currently only 2.1 percent of high schools provide the nationallyRead MoreInclusion of Games in National Education Curriculum Essay1673 Words   |  7 PagesInclusion of Games in National Education Curriculum The inclusion of games in the national curriculum for physical education, provide children with a wide range of benefits, which can lead to increased physical and mental development through sport. Team games have recently been emphasised in the national curriculum, with a privileged status for games establishing within the activity based framework of the national curriculum (Williams, 2000). It is a common factRead MoreCreating an Environment Conducive to Learning1677 Words   |  7 PagesDepartment of Education and Early Childhood Development | | | Learning encompasses three broad domains—knowledge, behaviours and attitudes. When we create a positive environment for learning, we set the conditions for students to move through a range of behaviours in each domain, from simple to increasingly complex, until they achieve mastery of the course learning outcomes. The challenge of creating a positive learning environment is one that all teachers face regardless of the physical environmentRead MorePlanning For Instruction From The Course Text1252 Words   |  6 PagesAssignment #3 – Discussion Paper: Planning for Instruction This paper will discuss Chapter 4: Planning for Instruction from the course text, Teaching Physical Education Today Canadian Perspectives. This chapter discusses important considerations for planning, the process of planning, and provides the criteria to help create an effective lesson plan. Planning is known as the â€Å"instructional process† and involves â€Å"thinking about, researching, organizing, and developing contents for instruction† (RandallRead MoreThe Importance Of Physical Education For Individuals With Disabilities Essay1510 Words   |  7 Pagesrequires parental permission before professionals can evaluate a student. After a formal evaluation of the student an Individual Education Plan (IEP) would be made. Parents must provide written consent to the plan before it is implemented. IDEA covers everything from autism to deaf and blindness to learning disabilities. In some cases, the plan made by IDEA involves transferring the student to a special education classroom. Special education by definition means â€Å"specially designed instruction, at noRead MoreThe Use And Benefits Of Art In Special Education And Special1420 Words   |  6 PagesBenefits of Art in Special Education and Special Education Services In the early half of the 20th Century, education for children with special needs was near non-existent. With the passage of the Individuals with Disabilities Education Act (IDEA) in 1975, however, it became mandatory for schools to provide students with special needs Free Appropriate Public Education (FAPE) (IDEA, 1975). Since the IDEA law was enacted, special education has expanded to include a wide variety of programs and servicesRead MoreRegistered Nursing - Gastroenterology Essay1566 Words   |  7 Pagesnursing. First, a college education is required. A student in the Bachelor of Science in Nursing (BSN) degree program must complete the requirements to become a registered nurse. A student must maintain a 2.0 grade point average on the courses outlined in the university’s curriculum pattern. A minimum grade of a â€Å"C† is required to exit all biology, chemistry, mathematics, and nursing courses. After earning credits for the courses required at the universit y, a student must apply for clinicals byRead MoreProfessional Positions That Master of Counseling Graduates Hold1006 Words   |  4 PagesProfessional positions Master of Counseling graduates hold Possessing a masters in counseling enables the degree holder to work in a wide variety of settings, spanning from a schools to hospitals, to even working in a corporation. According to the Bureau of Labor and Statistics, although licensure requirements vary within states, most states require graduate-level degrees in psychology, sociology, or other related fields for individuals working as counselors. Educational counselors may work inRead MoreQuality Individualized Educational Programs Essay examples1264 Words   |  6 Pagesalways provided comparable education to students with disabilities. Not until 1975, when congress passed the Education for All Handicapped Children Act in 1975, were public school systems were required to provide â€Å"free and appropriate† education to children with disabilities. This law is currently referred to as Individuals with Disabilities Education Act of 2004 (IDEA). These laws provide a legal precedence to ensure students with disabilities receive special education services (Hallahan, Kauffman

The Population Trend in Europe and Its Challenges

Question: 1. What trends are observable in the population data from CBS? 2. What policy changes should be incorporated for the aging population? 3. Think creatively. What are the opportunities for entrepreneurs to help society adjust to this population shift? Answer: 1. According to the national data, the population of the western countries entails more of the elderly people and less of the young generation. Life expectancy is on the increase. This means that the countries in these regions would have more people growing to be very old. On the other hand, there seems to be a reduction in the fertility rate as the number of the elderly is almost outdoing the number of the younger generation (Magnus, 2012). It can only be concluded that the people are not interested in raising families, or there is a general problem of fertility. This has made the statisticians to project that there is as the likelihood of population decline in these countries in several decades ahead (Brsch-Supan et al, 2013). According to the demographic data, there has been an increasingly decline of the population from previous decades to date and that only means that the trend can continue for decades to come if some measures are not taken to control the pattern. 2. Various options are available for the government of Western countries in dealing with the rising population of the elderly people and ever reducing a number of the younger generation. The government should consider extending the retirement age of the population so that the burden of taking care of the elderly would be reduced. Also the government should increase the budget costs to caring for the elderly since most of these countries are wealthy and can afford to take care of them (Magnus, 2012). Such costs would involve increasing the pension fund for them old. On another incidence, these countries can reduce the restrictions and conditions for migration so that foreigners can easily move to their countries and help them in production as they would work in their industrial sectors thus filling the labor gap. Furthermore, the old can be encouraged to engage in more physical exercise and be advised to refrain from activities that would have unfavorable effects on their health (Ezeh , Bongaarts, Mberu, 2012). This would not only help them but also reduce the health burden that the government would have to incur to take care of them. 3. The increase in the population of the senior citizens in western countries presents opportunities for the entrepreneurs to gain a lot economically (Morel, Palier Palme, 2012). There would be a number of services that these senior citizens would be seeking to cater for their various needs. Such opportunities would be a need to take care of them. Entrepreneurs can start businesses that tried to solve the various problems that the aging population would be facing. For example, there would be a need for people they would use to run errands for them such as paying various local government bills as well as managing their home affairs (Magnus, 2012). If someone has a big home, then the entrepreneurs can start an innovative business of running such homes and thus earning some income out of it. They can also open home care for those who are too old and would need special care. Also, there would be open opportunities to replace the old population in the industrial jobs and other businesses. The young entrepreneurs can take up the possible chances to start a business of managing foreign workers and bringing them to Europe to work in the industries and them the get paid for each employee that they bring to the sectors. An example of such businesses would be a human resource consultancy firm. References Brsch-Supan, A., Brandt, M., Hunkler, C., Kneip, T., Korbmacher, J., Malter, F., ... Zuber, S. (2013). Data resource profile: the Survey of Health, Ageing and Retirement in Europe (SHARE). International journal of epidemiology, dyt088. Ezeh, A. C., Bongaarts, J., Mberu, B. (2012). Global population trends and policy options. The Lancet, 380(9837), 142-148. Magnus, G. (2012). The age of aging: How demographics are changing the global economy and our world. John Wiley Sons. Morel, N., Palier, B., Palme, J. (2012). Towards a social investment welfare state?: ideas, policies and challenges. Policy Press.

International Resort Spa Management Essay Example

International Resort Spa Management Essay 1.0 Introduction The Hilton hotel is a worldwide international hotel, the hotel chain markets in the luxury segment with over 3,800 resorts and hotels around the world. (HiltonHotelWorldwide, 2012) In 1925 Conrad N. Hilton opened the first Hilton hotel, following on from his guidance, commitment and motivation today, the Hilton Brand is one of the appreciated names today continuing on from 1927 Conrad had already expanded the Hilton brand to Waco, Dallas and Abilene at the time Texas finest hotels (HiltonHotelWorldwide, 2012). Around the 1940s Hilton began to spread to New York with the purchase of the Roosevelt and Plaza Hotel the success lead to Hilton to become one of the first coast to coast hotel groups in the United States. We will write a custom essay sample on International Resort Spa Management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on International Resort Spa Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on International Resort Spa Management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The successes of Conrad Hilton lead him to appear on the cover of Time magazine and he was also the first hotelier to achieve acknowledgment and in the 1960s appeared on Cover again (HiltonHotelWorldwide, 2012) after the death of Conrad the brand awareness of Hilton Hotels continued to grow and introduce a number of programs for its loyal customers, the program was called Hilton HHonors, this program allowed customers to gain member points and air miles points. In 1995 Hilton Hotel launched its first website giving the access to customer to make hotel bookings and access special offers. In today’s society the Hilton Hotel has become a global success expanding to countries around the world. This report will critically analyse how the Hilton uses its value chain to build up its customer loyalty. 2.0 Market Segmentation The process of Market Segmentation is defined by Kotler (2005) â€Å"Diving a market into distinct groups of buyers with different needs, characteristics or behaviour, who might require separate products or marketing mixes† It’s important that the Hilton divided their chosen segments into different groups of buyers, since the Hilton is a worldwide there will be a number of buyers who require unique wants and needs. The majority of the Hilton market is luxury segments meaning that they will require and except a high level of service. 2.1 Demographic Segmentation The Demographic market segment is based on the different factors in relation to family size, age, sex, family life cycle and income, this particular segment relates with the popular bases of customers wants and needs relating to personality and behaviour (Kotler, 2005) the Hilton hotel segment realise in the luxury segment offering customer luxury goods and services. 2.1.1 Income Segmentation The process of this segment divides groups into income segments in order to relate with products and service benefit the specific income group. The Hilton Hotel benefit from a range of hotel brands to benefit particular customer wants and needs. Hilton Hotels provide 10 different hotel brands such as Conrad Hotels and Resorts, Hilton Hotel and Resorts, Hilton Garden Inn and Hilton Grand Vacations; they range from Luxury to standard hospitality with the range of different brands and services, Hilton are able to offer customers to choose particular services which benefits their wants and needs. In able for Hilton to range their customer’s income to a particular hotel they will need to follow the socio-economic groups. 2.1.2 Socio-economic group The method allows to divided up markets in order to range in different status groups, this method will benefit a role on which product and service can be sold to which specific customer. The groups are spilt into 6 sections based on occupation then represented with the following letters A, B, C1, C2, D and E. The Socio-Economic group defined by Monk (1978) cited by (Wedel and Antonio, 1999) A- Upper Middle Class (High Professional) B- Middle Class (Middle Professional) C1-Lower Middle Class (Supervisor) C2-Skilled Working Class- (Junior) D- Semiskilled and Unskilled Working Class E-Person at the lowest level of subsistence- (Pensioner, Widows) The Hilton currently attracts customer from status group A, B and C1 the Hilton offers more of a range of high quality products and services to customers with a high income and are willing to spend money on luxury goods. The Hilton hotel brand doesn’t attract and market the C2, D and E status groups a much higher income is need to stay in Hilton Hotels and to get the full experience of the products and services. 3.0 Customer Loyalty Loyalty schemes as known as Loyalty programs are defined as a way for rewarding customer behaviour or customer loyalty and a way to continue customer loyalty is encouraging repeat business. (Lawson-Body Limayem, 2004) There are a number of methods used to describe loyalty schemes including reward programmes, loyalty cards and point cards. It’s vital that hospitality firms keep the balance between their loyal and repeated customers. In order to keep a record of loyal customers many firms introduce loyalty schemes. Loyalty schemes are issued to customers based as a program to seek the relationship between the buyer and the brand. Lawson-Body Limayem (2004) evaluate customer loyalty â€Å"The development of loyalty involves building and sustaining a relationship with a customer, which leads to the repeated purchase of products and services over a given period of time† 3.1 Hilton HHonors Hilton HHonors is a loyalty scheme that offers customers exclusive membership benefits and services. Hilton HHonors allows customers to receive hotel points and airline points; customers will be able to stay in over 3,750 hotels in 84 different countries also benefits customers to receive hotel points from the other Hilton brands (HHonors1Hilton, 2012).Hilton HHonors offers their members more exclusive products and services than regular customer service benefits. Hilton HHonors benefits customers to access exclusive services in order for customers to have a pleasant and efficient stay Hilton HHonors allows customers to have the services they may require without the hassle of communicating with a member of staff. Hilton HHonors have the benefits of Expedited Check-In. This service benefits customers efficient checking by providing their HHonors account number this allows customers to have their credit card and room preferences on file allowing customers to check in quicker than previo us measures(HHonors1Hilton, 2012). Therefore the benefits for exclusive services can change the behaviour of the customer knowing the service they are receiving is benefiting their wants and needs its more likely to value from repeat business. 3.1.1 Membership Levels The loyalty from Hilton HHonors can lead to membership levels is particularly values customer benefits who regularly stay with Hilton more than a number of times, increases the chance of a higher membership status. This service is known as an Earn Elite, these statuses increase varying the number of stays, point’s value to the customer, a reasonable number of points can value to higher membership levels with much higher service opportunities including free wireless, room upgrades and health club privileges (HHonors1.Hilton, 2012) Membership levels range from blue being the lowest and diamond being the highest. The blue membership offers customers express late check-out, expedited check-in and HHonors Guest Manager, which is a service that allows customers to make special requirements during their stay. This blue membership benefits customers who want extra requirements based on their wants and needs. The diamond membership is focuses on customers who are willing to spend more for higher quality of services and products such as extra rewards points, complimentary high-speed internet access and executive lounge access among other Hilton brands (HHonors1.Hilton, 2012) 4.0 Hilton Hotel’s Policies and Strategies Hospitality firms such as the Hilton aim to improve their communication with customers at the highest possible standard in order to keep their returning customers and making sure that they are able to communicate with the message Hilton is offering. By following vital policies and strategies the Hilton Hotel can deliver to their customers offering outstanding products, services and experiences to customers. 4.1 Staff Training The Hilton Hotel have establish a range employment training programs to ensure the best and high quality customer service enabling that staff will offer to their customers. The Hilton Hotel is a luxury firm and wants to give their customers a luxury experience when staying at the Hilton, it’s important that hospitality firms need the right customer expectations to exceed the highest level of customer service. Esprit training is an employment development program which is proven to build up better and satisfied training for Hilton employees (HumanResourceManagementInternationalDigest,2004). The Esprit training allows employees to evaluate their experience and effectiveness of their training, then their employee is process on to an separate training record with includes assessments, records their technical and behavioural skills, once their 12 weeks is up employees will process onto their Esprit workshop which values the understanding of the Hilton core morals (HumanResourceManag ementInternationalDigest,2004).. Once their workshop is successfully finished, the employees become a member of the Esprit Club. Esprit shows that employees can successfully become more motivated and higher employee fulfilment benefiting to gain higher quality of customers service rather than benefiting from regularly employment training, leading to higher revenue and profits within the firm. 4.2 Hilton Hotel Global Policies The Hilton hotel follows understandable policies in order to improve the communication and procedures of customer satisfaction. The Hilton hotel provides a worldwide global policy in order to protect in improve their importance and safety of personal information. The Hilton hotel uses a wide source of communication techniques, 4.2.1 Internet sources The internet is one of the well-known methods for communicating with customers, especially regarding personal information. The use of online resources is used for collecting information from online bookings, surveys and collecting personal data. The Hilton use electronic delivery to send emails, promoting special offers and newsletters its aims to improve the use of information that can be communicated to customer efficiently and rapidly. Online methods are also used for delivering their products and services they offer online for customers to experience before they visit one of the Hilton Hotels. The Hilton website provides a variety of information that customers wish to access, therefore allows customers to gathering particular parts of information required for their wants and needs. The product and service offered on their Hilton may have influence customers to even attempt booking. 5.0 Hilton Hotel’s Value Chain The value chain benefits for the customers, employees, owners and shareholders (Duboff Huckestein,1999). Customers at the Hilton are very important. Since customer priorities and needs are forever changing customer satisfaction should be consider and observed at all time, Hilton ensure that feedback is provided at all time. This method allows monitoring and processing the improvements to requiring that customer’ expectations are met in order to service high quality service and delivering the highest possible standard for service. The Hilton should benefit from giving customers more importance than they anticipated, therefore increasing the benefits of loyalty customers and repeat business. Consider valuing new customers more the first time can increase the chances of word of mouth and repeat business as new customers mainly don’t receive high level of service the first time. With the encouragement of motivation and value to employees, employees are more likely to benef it to give customers a much higher level of customer service in order to increase the value. The value of the owners and shareholder value the Hilton by creating higher revenue and enhancing the property and value shares towards Hilton. 6.0 Conclusion In conclusion, the Hilton Hotel is able to provide and serve customers with the highest possible quality of service and the Hilton has shown that by being the number hospitality firm in the world. Customer loyalty is the number deliverance Hilton is providing to customers. HHonors enables to allow customers to stay at Hilton and ensuring that all requirements are met at its highest possible standard at all time. The Hilton is in a position where they are currently marketing to the Luxury market, as the luxury segment is known to be able to spend the considerable amount of expenditure to receive the highest amount of exceptional quality service, although offering a more standard quality of service however to enabling to serve high quality service. The Hilton to should offer value for money rooms for those customers who are looking for a benefit of high quality service at a lower value, therefore the Hilton will be targeting customers with all different requirements.