The Third Largest Publicly Traded Technology American Multi-National Corporation Free Essay Example, 2000 words

To enable this, the company has adopted an electronic procurement system, which is more effective and allows real-time communication with the stakeholders in the supply chain (David, 2007). However, there are challenges faced by the company in dealing with on-time delivery. This aspect seeks to ensure that customers are served with the desired products and services just when the demand arises for them. To enhance its customer service, the company needs to improve in this area. There are some strategies that the company has adopted that allow it has a competitive edge over the others in the global IT market. Patenting is one of these strategies, where the company holds more patents than any other US-based IT company (Benjamin, 2010). This strategy serves to ensure that the company is always in a position to undertake the production and provision of goods and service that are limited from other companies. The possession of a patent gives the company an exclusive right to specialize in some areas of product and service provision. This way, the company has always had an upper hand over the others operating in the same industry. We will write a custom essay sample on The Third Largest Publicly Traded Technology American Multi-National Corporation or any topic specifically for you Only $17.96 $11.86/pageorder now Innovation is another strategy that the company has adopted, which serves to enable the company to be in a position to keep abreast with the current technological advances. The company has established nine research laboratories worldwide (Doug, 2008). This way, the company guarantees the provision of advanced products and services to its customers. It is also a strategy meant to ensure that the company is not outdone by the others in new product development and launch in the market. Such are the strategies that have served to propel the company to rank among the most profitable companies in the world. The aspect of innovation has been integrated into the mission of the company, serving as one of the bases of organizational culture that the company upholds. Innovation allows the company to launch new products and services consistently into the market.

For Cause and Comrades by James M. McPherson Free Essay Example, 1250 words

The researcher states that the question of engaging in a conflict was the main perspective which inspired one of the renowned Civil War historians of America named James M. McPherson to examine the prime cause of the fight. McPherson scrutinized the key idea which motivated Civil War soldiers of America to engage in the brutal and fierce fight. The leading consequence of more than 3 million people fought and enlisted in the Confederate and union soldiers. A representative portrait of the soldiers in the Civil War is compiled by the James M. McPherson. Moreover, McPherson stated this concept of extraction of the portrait by choosing a quasi-representative collection of warriors where several diaries and letters of the soldiers who have survived the war. Leadership, discipline and good training are some of the pivotal attributes that were lacked in both armies. Numerous difficult combat circumstances were endured by defending the homes of soldiers. Furthermore, these reasons are also included with religious belief, honor, and duty. The life of the men was turned out to be secondary criteria than that of personal honor. We will write a custom essay sample on For Cause and Comrades by James M. McPherson or any topic specifically for you Only $17.96 $11.86/pageorder now It can be notified that there can be the presence of line when the soldier is experienced. The line can differentiate why soldier accomplishes on the battleground and why they come to fight. One word that can effectively exemplify the commencement of battles for the protection of comrades and self is the brotherhood. Most of the chapters illustrate the partition of ideology between North and South which is ostensible and alleged. The fundamental ideologies have been focused on the book. Honor is viewed to be as overarching stimulus at every step. Additionally, the author also stated that honor for both Union and Confederate is perceived by soldiers as fighting for comrades, personal courage, defending the family, preserving the union and protecting home. Composite dualisms occur in both South and North is described by James M. McPherson in the book. Moreover, this power of sustaining is primarily followed by argument on the power of vengeance and ha te in both parts of soldiers.

Respect Essay - 1141 Words

I have been told that I need to write a 1000 word essay on disrespecting a Non Commissioned Officer. But it is really hard to write about this because I am having a hard time wondering how I disrespected them. So, where do I start on this and what do I say about it. As far as this essay goes I am just going to write how I feel about respect and how respect works both ways. It is wrong to disrespect a Non Commissioned Officer because they are appointed above me to guide me to the right place and things to do. But it is really hard to respect someone when they do not respect you. Respect works both ways and if that person or leadership does not respect you trying to respect them is difficult. No matter what is said it is disrespect.†¦show more content†¦I have seen way worse disrespect then what I have ever done to anyone. In my eyes disrespect is if you just plainly say hell no or fuck off. I have never done that and yet they automatically think that if you are askin g them why you are told to do something it is disrespect but in fact is not disrespect it is that the soldier is trying to learn from them. If I remember correctly the Non Commissioned Officer Creed states â€Å"Competence is my watchword. My two basic responsibilities will always be uppermost in my mind-accomplishment of my mission and the welfare of my soldiers. I will strive to remain tactically and technically proficient. I am aware of my role as a Noncommissioned Officer. I will fulfill my responsibilities inherent in that role. All soldiers are entitled to outstanding leadership; I will provide that leadership. I know my soldiers and I will always place their needs above my own. I will communicate consistently with my soldiers and never leave them uninformed. I will be fair and impartial when recommending both rewards and punishment.† But it seems that only a few of the Non Commissioned Officers respect the lower enlisted. Why should soldiers’ words get twisted and why is that NCO’s are not respecting the soldiers and their needs. We need to be respected that is one of the many needs of the soldiers of today. That is why a lot of soldiers act out against Non Commissioned Officers. Ok so disrespect is all on what that personShow MoreRelated Respect Essay568 Words   |  3 PagesRespect Many people have different ideas about what respect means. I think it means having respect for others, property, and respect for yourself. Most people want respect even if it is just a little. The American Heritage Dictionary states that respect is 1. A feeling of appreciative, often deferential regard, esteem. 2. The state of being regarded with honor or esteem. 3. Willingness to show consideration or appreciation. People demand different amounts of respect, though not everyoneRead MoreThe Meaning of Respect Essay747 Words   |  3 Pagespeople go through life and always hear about the word respect, but they don’t know what it means. Respect is the esteem for or a sense of the worth or excellence of a person. There are things in life you need to hold in respect. Respect for yourself, respect for others, and respect for property. Respect is taught to people everywhere and it is even taught to them in their religions. Respect is the very aspect that keeps everything in your life. Respect for yourself is very important to a person becauseRead More The Importance of Respect in Our Society Essay509 Words   |  3 PagesThe Importance of Respect in Our Society Respect plays a role in our every day lives. When we go to school, theres respect. When we go to a restaurant, theres respect. When you go to your family reunion, there is respect. 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The core of Confucianism is humanity, to be altruistic, upright and courteous within the society, from which I got to know the rules I shouldRead MoreEssay on Minds Viewed Globally801 Words   |  4 Pages respectful and ethical minds should be cultivated in educational institutions and at the workforce. Therefore, practitioners in the business world have to foster these minds as well to become informed and responsible business professionals. This essay will demonstrate why the five minds are required for a qualified business professional and how the Master of Commerce (MCom) program enables me to develop those minds. According to Gardner (2007, p.3), the disciplined mind nurture distinctive modesRead MoreCare of the Older Person Essay3297 Words   |  14 PagesHow can nurses ensure that older people are treated with respect and dignity whist being cared for in hospital or in the community? The aim of the following essay is to explore how nurses can ensure that older people are treated with respect and dignity whist being cared for in hospital or the community. The essay will seek to gain an understanding of the biopsychosocial influences associated with dignity which affect the older person. Age concern describe dignity to mean that everyoneRead MoreThe Army Values Essay3283 Words   |  14 Pagessacrifice becomes nothing more than masochism at worst, a pity party at best. As soldiers, we are obligated to act on the loyalty we have for our U.S. constitution, the Army, our fellow soldiers, the nation and its heritage. This is our duty. Respect â€Å"Rely upon the golden rule.How we consider others reflects upon each of us, both personally and as a professional organization. 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Leading Tour Operators in the UK Thomson Holiday Group

Question: Discuss about the leading tour operators in the UK for Thomson Holiday Group? Answer: Introduction Background of the Company Thomson Holiday Group is one of the leading tour operators in the UK. The organization provides accommodation facilities, travelling convenience, quality food and other services to its customer base. The destinations provided by the organization have exquisite reviews. The company was established in 1965 and has attained growth throughout the years (Thomson.co.uk 2016). Thomson is owned by the parent company Touristik Union International (TUI) Group (Thomson.co.uk 2016). The company manages over 18,000 employees to serve its customers effectively (Thomson.co.uk 2016). Thomson has the leading and biggest travel website in the UK (Thomson.co.uk 2016). The TUI Group, owner of Thomson Holidays posted earnings of around 740million in 2014 (Hopkins 2015). The selling price rose by 1 percent (Hopkins 2015). The profit levels of the company rose by 4% to 612m in 2014 (Rojas 2014). Thomson Holiday Group reported an increase in the market share by 15% due to improved sales, decreased losses an d increased direct distribution (Travelmole.com 2016). Customers Customers are the core and integral part of any business. Thomson aims at understanding the needs and wants of its customer base. The company aims to satisfy its customers by providing high quality products and services. The company attracts customers through both physical stores and online distribution network. The passengers are attracted from across the world through efficient distribution channels (Thomson.co.uk 2016). Market Thomson Holiday group is the market leader in the package holiday and caters millions of holiday makers annually. The primary market group that turn in to derive products and services of Thomson Holiday Group are the couples and the wealthier families. The company emphasizes on providing attractive lifestyle holidays to the customer base (Rankin 2013). Values The most desirable factor by the customers from Thomson is the overall holiday experience. Thomson values its customers by providing good holiday destinations, accommodations and travel experiences. The organization believes in teamwork and achieves brilliant results through development opportunities. The organization constantly looks for improvement to grow the business and spread smiles by creating exclusive holiday experiences (TUI 2016). Situation Analysis Macro-environment Thomson Holiday Group is affected by political forces such as terrorist attacks (Ukinbound.org 2016). The economic factors such as unemployment and social forces such as price-sensitivity also affect the economy (Allen and Inman 2015). The cultural forces such as national culture, technological forces such as online distribution network, legal forces such as trade laws and environmental forces such as pollution affects the economy (Caa.co.uk 2016). Micro-environment The threat of new entrants is low as it requires heavy investment. Threat of substitutes is low as there are no close substitutes to travelling. Bargaining power of suppliers is moderate as TUI acts as its own suppliers. Bargaining power of buyers is low as there is low product differentiation dismantling the switching cost. Intensity of rivalry is moderate as the competition has high fixed cost and high variations in market shares of incumbents (Page 2012). Internal Analysis Thomson group has a large product and service portfolio, efficient internal control systems, geographical divisions, goal-oriented strategy, market knowledge of staffs, transformative leadership and highly qualified staff (TUI Group 2013). SWOT Analysis The organization has various strengths such as strong brand image and global reach of services. The organization has dissatisfied customers due to non-flexibility of packages. Thomson has opportunities to expand in other countries. It also experiences threat from other operators and increasing fuel costs. Key Issues The key issues faced by Thomson are: Developing customer intimacy Health of the brand Innovation (Refer Appendix 1, 2, 3 and 4). Structure of the Market The target size is 10 million customers and it targets middle-level income customers. Thomson Holiday Group is surrounded by competitors as there is intense rivalry in the tourism market. The major competitors as determined in the results by the Telegraph Travel Awards, 2014 are Trailfinders, HF Holidays, Scenic Tours and various others (The Telegraph 2014). SMART Objectives A set of SMART objectives are set for marketing Thomson Holiday Group as under: To establish Thomson Holiday Group as a global travel operator and increase presence in other countries within 2 years. To increase profitability by 15% within 1 year. To increase market share by 15% within 1.5 years (Wedel and Kamakura 2012). To expand the travel destination of airlines to Asian and African countries and increase revenue by 20% within 2 years. To increase environmental sustainability by reducing pollution by 25% within 1 year. To increase customer loyalty to 80% within 1 year (Hollensen 2015). As identified in the presentation, the marketing plan must focus on three factors- customers, brand image and innovation. The above SMART targets would help in increasing global reach to customers. Currently, the physical stores are established in the UK. Thomson may target to expand its physical stores to Asian and African countries. The brand image can be enhanced by improving environmental concerns and using biodiesel fuel in the airlines. This would help in reducing pollution and increase sustainability. With innovative products and services, the product and service portfolio can be increased. With increase in packages available to customers, the market share can be enhanced (Weinman 2012). Thomson can utilize the exclusive market and research team to conduct customer assessment. Strategic decisions can be taken regarding reinventing the product and service portfolio. Customer loyalty can be enhanced and they can be retained through innovative products and services (Wedel and Kamakura 2012). Strategies Ansoff Matrix The Ansoff matrix can be used for reviewing other strategic alternatives available to the company. (Refer Appendix 6). Market Penetration- A new market segment can be entered exclusively for men, women and solo travellers by adding related products and services. New geographical markets such as Asian and African countries can be penetrated (Taylor 2012). Product Development- Products can be developed by increasing the range of portfolio with several packages for men, women and solo travellers (Schawel and Billing 2012). Market Development- Thomson being a leader in the travel industry can provide consultancy services to other organizations in the same domain (Schawel and Billing 2012). Diversification- Thomson with its rich experience in tourism sector can venture into the educational sector where they can establish colleges of hotel management, hospitality management, tourism management or marketing management (Taylor 2012). Porters Generic Strategies Thomson can create cost leadership by creating low-cost position with high accuracy in demand pattern. Differentiation Strategy can be created by charging lower prices from the customers instead of premium prices. Focus strategy can be used to target specific customers such as high income and middle income consumers. Thomson can charge lower prices from price sensitive customers and higher from rich ones. Segmentation Demographic Segmentation Thomson Holiday group mostly has packages for luxurious holidays, family packages and couples. It can be concluded that the primary market segments focused by Thomson are upper income level consumers as the packages are wealthy. The packages are mostly meant for family and couples. It indicates that the product mainly attracts Thomson can consider designing holiday packages specifically for women and men or solo travellers with middle-income level (Wedel and Kamakura 2012). Geographic Segmentation Thomson provides services to people across the world online and there are physical stores established in the UK. However, the airline by Thomson provides services to various countries. The company can consider opening stores in Asian and African countries to serve a larger customer base. The flight destinations can be increased and diversified so that services can be provided according to the national culture (Hollensen 2015). Psychographic Segmentation Thomson mainly serves customers with luxurious lifestyle and high social class. Thomson can consider price designing so that not only the people with luxurious lifestyle can be involved, but that of the standard lifestyle can also afford the products and services (Ho Kim et al. 2013). Behavioural Segmentation The customer base can be divided into groups of knowledge, uses and responses to a particular product or service. Thomson can revise its product portfolio and come up with packages that would suit needs of majority of customers. Different price slabs and destination can be made according to the behaviour of the customers (Guo et al. 2013). Targeting The primary target market of the brand is the wealthy income group, couples and family groups. The Cruise, Villas and hotels are expensive and it creates strong brand value for the company. Thomson Holiday group can consider targeting 10 million people annually (TUI Travel Plc 2013). The consumers targeting strategy can be adopted as differentiated strategy. Thomson can create multiple campaigns for appealing more than two market segments or target groups. Campaigns can be designed for various groups like mens group, womens group or solo travellers who are not willing to select a luxurious holiday. Destinations can be chosen for this group of people in a manner that appeals these target groups individually (Kapferer 2012). Positioning Thomson Holidays involves positioning of the group as luxurious holiday-makers. The company positions itself as a holiday solution provider and holiday destination manager. Currently, Thomson follows product characteristics and customer benefits currently. It may enhance and develop its strategy by providing them with a new portfolio for a group of men or women willing to spend a holiday. However, Thomson is designed for wealthy customers. It may consider pricing as a strategy where it may deliberately offer more number of services at the same price. The price-quality approach must be considered by the company for wealthy consumers and differentiated prices can be provided to the middle-income level consumers (Mahatoo 2015). Tactics According to the STP Analysis, price-quality approach can be considered and new categories can be created for men and women to improve market share. The Marketing Mix would help in achieving the issues or ideas addressed in STP analysis. Marketing Mix (7Ps) Marketing mix is used as the business tool to determine the product and services offered by the brand. An extended marketing mix is presented using the 7P model as recommendation to Thomson Holiday Group for achieving the SMART target mentioned in earlier section. (Refer Appendix 5). Product As discussed earlier, the products and services offered by Thomson Holiday group are focused on couples, wealthy consumers and family groups. New products and service packages can be designed specifically for men, women and solo travellers. Men As men are fond of adventures, special packages can be introduced exclusively for a group of men willing to spend a holiday. Exclusive packages can be offered to them as they have a greater necessity of adventure sports and less of a luxurious holiday (Falzon 2012). Women As women are mostly fond of spending quality time together, exclusive packages including stylish restaurants, fantastic sightseeing can be offered to prospective customers who can afford to spend more. However, packages for women can be designed for adventurous women with convenient accommodation facilities (Falzon 2012). Solo travellers Solo travellers mostly seek adventure and are not fond of accommodation. Best packages can be designed for single travellers that involve more of adventure activities and dining, however, fewer options can be provided for accommodation to balance the cost (Sotiriadis and Apostolakis 2015). Price Thomson currently follows price-quality approach. The company has a tendency to charge more from the customers based on services provided. For penetrating into new markets such as Asian and African countries, Thomson can follow penetration pricing. It would help Thomson in entering into the foreign markets easily by establishing physical stores. Competitive pricing may also be followed for entering into the foreign markets as there are other travel operators who have reputational image for their pricing. Value-based pricing can be used for the above mentioned product segments designed for men, women and solo travellers. The consumers must not have a perception of quality compromise in new portfolio of products and services (Falzon 2012). Place The physical stores are currently established in the UK. The physical stores can be established in Asian and African countries as there is high scope of business. The online distribution channel may add new products and service packages designed for every country to match with the national culture. The customers would embrace making in the culture of destination country. The website can also be enhanced in the national language of each country so that it is easier for customers to understand the local language who are not fluent in English. Direct marketing strategy must be used so that there are no intermediaries and products are sold directly to the customers (Sotiriadis and Apostolakis 2015). Promotion The promotional mix is divided into various sub-parts as there are different strategies that can be used to market Thomson Holiday Group. Advertising- Thomson can make use of elements such as radio, travel magazines, newspapers, billboards and other media sources for advertising the company. Advertisements can help in gaining attention of customers. The advertisements can be made visually attractive so that customers can consider the brand in planning their future holidays (Sotiriadis and Apostolakis 2015). Personal Selling- Sales presentations, meetings and packages can be designed for tying-up with corporate such as restaurants, railways, airlines and other partners that would increase direct sales (Goodall and Ashworth 2013). Sales promotion- Coupons, contest, rebates, trade shows and exhibitions can be designed to increase revenue and gain attention of the potential customer base. Special discounts can be offered based on seasonality of the destination (Falzon 2012). Public Relations- Thomson must aim to improve relations with the public by corporate social responsibilities and taking initiatives to save the environment. The airlines must increase the usage of biodiesel fuel so as to reduce pollution and increase sustainability. Press releases can be made for the same (Falzon 2012). Internet Marketing- Internet marketing tools such as search engine optimization, search engine marketing, blogging and various others can be used for increasing visibility of the company. Social media sites such as Facebook and YouTube can be used by posting visually attractive images, catchy slogans and videos to increase customer engagement (Goodall and Ashworth 2013). Process Thomson can allow better services by enhancing communication with the customers. The existing and potential customer base must be targeted by the company and reviews must be derived. Processes must be improved by providing customized service (Falzon 2012). Physical Evidence Physical evidence includes decors, brochures, furnishing and air-conditioning. The physical stores must ensure that they provide brochure to every single customer visiting them for inquiry. The internal decors must have different themes such as deserts, underwater and various others that may be appealing to the customers. High quality furnishing must be used in the stores and destinations (Goodall and Ashworth 2013). People People refer to the employees, customer and management that are involved with Thomson Holiday Group. Thomson must devise ways to retain their people by sustaining employees. Training, job enrichment and job motivation must be provided to the employees. With satisfied employees and management, better services can be provided to the customers (Ashworth and Goodall 2012). Actions The report represents various aspects and factors of the tourism industry in the UK. The discussion shows that the present economic, political, social and legal factors of the country are favourable to the tourism sector and in this context there are various opportunities for Thomson Group. The company today has become one of the market leaders by its strong strategic and financial support. This report shows that there is various diversified business opportunity for the company in near future. So, this report concludes that by leveraging social, economic, technological benefits and with the help of valuable market knowledge company can beat all its competitors in near future. Controls Exclusive packages for men, women and solo travellers can be designed. The physical stores can be established in Asian and African countries as there is high scope of business. Enter foreign markets through penetrative pricing, value-based pricing and competitive pricing. 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